Press release: Africa crosses 500 million mobile subscriptions mark
Data services and under-served markets offer opportunities for further growth
The number of active mobile subscriptions in Africa crossed the half-a-billion mark in 3Q10, to reach 506 million at end-September, according to research by Informa Telecoms & Media. At end-3Q10, Africa accounted for 10% of the world’s mobile subscriptions and was one of the world’s fastest-growing regions – with the subscription numbers increasing 18% over the year to September – as a result of the still low mobile penetration rate on the continent as well as demand for new services, such as mobile Internet access, that increase the need for telecoms connectivity.
“Although the rate of growth in mobile subscriptions in Africa will slow as markets mature, the continent continues to offer great opportunities for investors in the voice segment in under-penetrated markets and also in the non-voice segments with mobile broadband and mobile-money services taking off,” says Thecla Mbongue, Johannesburg-based senior analyst at Informa Telecoms & Media.
“By 2015, there will be 265 million mobile broadband subscriptions in Africa, a huge increase from the current figure of about 12 million, and accounting for 31.5% of the total of 842 million mobile subscriptions that the continent will have in five years’ time, according to forecasts by Informa Telecoms & Media. There will be almost 360 million users of mobile-money services on the continent by 2014.”
The mobile revolution that has swept through Africa has made mobile telephony widely available but there are still substantial under-served markets – in rural areas the rate of mobile penetration is typically below 10%, for example.
The landing of a series of new submarine cables on both the East and West coasts of Africa over the past 18 months has given the continent a good level of international connectivity for the first time, and has greatly expanded the opportunities for data services.
However, terrestrial backhaul threatens to become the next bottle-neck, and must be extended if the benefits of the new connectivity are to be made widely available and in particular reach rural communities and countries in the interior of the continent.
The rate of household broadband penetration in Africa was just 2.5% in 1Q10, so African broadband has a long way to go if it is to emulate the mobile revolution that has already swept through much of the continent.
The past year has seen a big change in the line-up of key players in the African mobile market, with the sale of Zain Africa – one of the biggest pan-African players with 15 operations on the continent – to Bharti Airtel of India. Airtel, which is poised for the formal launch of its services in Africa, is expected to introduce elements of its Indian operating model, including its extensive use of outsourcing as a means of maximising efficiency. Airtel has also set out major network-expansion plans in Africa.
Nigeria, Africa’s most populous country, is also its largest mobile market, accounting for 16% of the continent’s mobile subscriptions. Egypt and South Africa are the second and third largest mobile markets on the continent. Nigeria, Egypt, Morocco, Tanzania and Zimbabwe together accounted for 48% of the 54 million net additions to Africa’s mobile subscription market over the nine months to September.
Over the coming five years, the strongest growth rates in mobile subscriptions are expected to be recorded mainly in East and Central African markets, with Ethiopia, DR Congo, Eritrea and Madagascar forecast to see mobile subscription numbers increase by more than 100% by 2015. Africa’s first mobile network was launched in Tunisia in 1985, so 2010 marks the twenty-fifth anniversary of mobile telephony on the continent.
Notes to Editor:
Informa data on mobile subscriptions is based on the number of active SIM cards. The data for 3Q10 includes some estimates. Mobile broadband subscriptions are those using HSPA, 1xEV-DO and LTE technologies.
About Informa Telecoms & Media
Informa Telecoms & Media delivers strategic insight founded on global market data and primary research. We work in partnership with our clients, informing their decision-making with practical services supported by analysts.
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Informa Telecoms & Media (ITM) conducts primary and secondary research on the latest trends impacting the mobile communications, fixed communications and TV sectors, on a global basis. ITM’s market intelligence services – World Cellular Information Service (WCIS), World Broadband Information Service (WBIS) and the Intelligence Centre- give clients access to market forecasts and key performance indicators (KPIs), as well as detailed analysis and exploration of trends. These comprehensive and reliable data sources combined with access to a team of dedicated analysts provide clients with essential business tools to assist in their strategic and tactical decision making processes.
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