Author: Paul Merry
Is there space for the Nexus 8, Kindle Fire HD and iPad mini? – segmenting customer stratums
The much vaunted battle between the Nexus 7, Kindle Fire (HD) and iPad Mini in the sub 8inch tablet market has been ongoing in the press with a number of impassioned views expressed for each side – although the zealot quotient is particularly strong in the iPad corner. In specification terms there is not much… Read more
Roaming forecast trends – short term economic anomaly versus long term trend
Having developed models and published forecasts for some time I am often intrigued by the way people read information. For some reading and interpreting data is a simple task but for many of us it is an impenetrable mist punctuated by mysterious terms like multi-point regression, Gompertz and sigmoid functions. Within such an environment forecasting… Read more
WiFi Roaming: The poor relation to GSM makes a come-back
Having worked in the telecoms industry for longer than I care to remember I have been privy to much of the hype that has surrounded technologies, services and platforms. My personal favourite was the marketing image constructed around WAP particularly the high tech individuals surfing the WAP-powered internet. This fantasy, seen in multiple campaigns, was… Read more
