Gareth Sims

Area of expertise: Strategic business modelling, Traffic forecasting, Future network investment analysis, Customer lifetime value.

“Although much of the wireless industry focuses on the deployment of LTE, it is the role of WiFi that could provide the greatest opportunity for operators over the coming years. As bandwidth-hungry applications such as video, which are usually consumed indoors, form a greater share of data traffic, it will be those service providers that can successfully integrate WLAN solutions into their existing network topology and offer a seamless experience between outdoor and indoor coverage that will be best positioned to extract greater value from the evolving usage patterns of their customers.“

Gareth is Head of Forecasting within Informa Telecoms & Media’s Industry Research division, leading its centralised forecasting team. In his role Gareth is responsible for the management and development of Informa Telecoms and Media’s forecasts covering the mobile, fixed and media industries. Over the last eight years he has spearheaded the development of numerous forecasting products, spanning a range of sectors from devices and networks through to applications and services. He also manages the forecasts within WCIS, an industry leading market intelligence database whose numbers are quoted extensively throughout the ICT Industry.

His most recent work involved building a mobile network planning tool to help identify the most cost effective ways that operators can deploy future networks.

Gareth has over ten years experience in statistical and financial modelling in the ICT industry. Before joining Informa, Gareth worked as a commercial analyst for MCI where he focused on European telecom pricing.

Gareth holds a degree in Business Economics in which he specialised in Econometrics.