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Guillermo Escofet

Content & Applications

Area of expertise: mobile entertainment (music, games, TV & video), the mobile Web, application stores, location-based services, mobile advertising, mobile payments, social-networking.

“It is mobile outsiders such as Apple, Google and Facebook that are increasingly setting the agenda in the mobile content and apps space, relegating to the sidelines operators and other traditional mobile content players.”

Guillermo is a Senior Analyst and a member of Informa’s Mobile Content and Applications (MCA) team. He is editor of the MCA channel on the Intelligence Centre and of fortnightly push service Mobile Media. He is responsible for much of Informa’s topical coverage and analysis of mobile value-added services.

In what is a very rapidly evolving space, he follows with interest the shifting balance of power between value-chain members – operators, traditional mobile content providers and over-the-top players – and the changing trends and issues.

Guillermo joined Informa eight years ago, initially heading coverage of mobile location, mobile enterprise and mobile messaging services, and subsequently moving to a broader role, covering all mobile VAS services. Prior to Informa, he built up 12 years’ experience in business and current affairs journalism, both in Europe and Latin America. He was editor of an aviation business title and later worked as a newspaper reporter in Central America and a foreign correspondent in Mexico City. Whilst in Mexico, Guillermo helped with Informa’s news coverage in Latin America.

Bachelor of Arts in History and Politics, Warwick University, UK.

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