Areas of expertise: LTE, mobile broadband, operator strategy.
“If operators don’t change a premium for LTE they can still make a return on investment by enhancing the overall broadband proposition. The operator with the best network and the most competitively-priced services offering the best perceived value will still win on ARPU and churn. LTE should be seen as a way to reinforce this fact rather than as a way to generate ‘new revenues’.”
Paul Lambert is a Senior Analyst at Informa Telecoms & Media and Editor of Global Mobile and Global Mobile Daily. His current work includes tracking operators’ mobile broadband and LTE strategies. He has worked with the industry to help shape operators’ approaches to mobile broadband technologies, most recently with LTE and Wi-Fi.