Areas of expertise: Mobile VAS including m-Commerce, mobile advertising, mobile social networking and mobile entertainment services including mobile music, games, and mobile TV & video.
“Mobile app stores are making a huge contribution in driving data ARPU growth. In 2011 and beyond, the high competition driven by the likes of Apple and Google will result in consumers benefitting from the availability of wide range of attractive mobile content and services at competitive prices.”
Shailendra is a Senior Analyst within Informa Telecoms & Media’s Industry Research division. In his role Shailendra is responsible for writing executive briefs, comment pieces, and authoring management and strategic reports for the Mobile Content and Applications portfolio. Shailendra’s most recent piece of research provides in-depth analysis and forecasts on the Global Mobile Advertising market, and prior to that he produced a comprehensive study covering mobile VAS in 15 emerging markets.
Shailendra has been covering the mobile telecoms sector since 2004. He has been quoted on numerous occasions in both the mainstream and trade press for his opinion and insights and regularly speaks at conferences on mobile VAS topics. He also frequently briefs operators, policy-makers and vendors on mobile industry trends and developments.
Shailendra recently presented at the MIDEM conference in Cannes and the Monetising Mobile Event in London.