orange business services
Orange blossoms under new leadership
More than €4 billion of ICT budget was corralled in the room as France Telecom Group CEO Stéphane Richard took the stage. The location: Orange Business Live, an annual gathering of the company’s biggest multinational customers, held in Munich. It’s been years since a chief executive of the France Telecom group has publicly addressed this… Read more
Warning! Dumb Pipe or Dumb Cloud, Same Danger
Terrified of a dumb pipe future, telecom operators have lemminged to the Cloud. The awful truth: Telcos have just replaced one big problem with another. For the majority, generic, ‘dumb’ cloud services dominate. What’s to differentiate them from each other, or indeed,from their non-telco competitors? Take a guess. Once the cloud’s digital assets are fungible, the only real differentiator becomes… Read more
Diffusion: A New Model on the Cloud Catwalk
Prada did it with Miu Miu; Dolce & Gabbana with D&G Now Verizon’s $1.4 billion purchase of Terremark applies a business model from the catwalk to cloud computing: The launch of a ‘diffusion’ line. Diffusion lines – affordable merchandise from luxury labels – are big business in fashion. Correctly marketed, they create a virtuous circle… Read more
