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Telcos: Want to fight OTT? Learn from SNCF’s Olympian bet
All aboard! France’s SNCF wants your cheeks on a seat – but not necessarily on a train. With Olympics trade in mind, the French rail giant just launched a Paris-to-London coach service. Branded idBus, the service claims a four-star experience at a two-star price. An odd move for a global leader in rail transport? It’s actually… Read more
Telstar and the Bell System’s Forgotten Anniversary
If you watched Wimbledon’s epic showdown live on television, then you have Telstar to thank. Launched 50 years ago, the Telstar-1 satellite, brainchild of Bell Labs, made international live broadcasts possible. On July 10, 1962, the age of global communications truly began. Telstar was a very big deal for AT&T and the U.S. government. Countering… Read more
T-Mobile’s Full Monty tariffs: do they go too far?
At the beginning of the month T-Mobile UK introduced a series of tariffs called “The Full Monty”, which allow unlimited calling, texting and data from GBP36 per month. The operator has been promoting this pretty heavily, with a TV ad and quite a bit of press coverage. A key selling point they’re keen to get… Read more
