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spotify

Spotify embraces the land of the free..sort of

Spotify has finally got its prize. News of a US launch today brings to a close a two-year affair, blighted with delays, speculation and a healthy dollop of the now infamous “ongoing negotiations with labels”. Will it have been worth it? The US is absolutely crucial to Spotify’s long-term plans. There’s no escaping from the… Read more

Giles Cottle

Spotify plays hard-ball with its free users

Spotify today announced that it was to reduce the amount of music that free users of the service can stream, capping it at 10 hours per month. This should not come as a surprise. It is simply part of a “get them hooked, then make them pay” strategy Spotify began when it reduced the free… Read more

Giles Cottle