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WhatsApp

Facebook risks alienating its users to grow the reach of its Facebook Messenger app as a platform for communications, content and commerce

Facebook’s decision to remove the messaging capability from its smartphone apps in certain European markets, and to encourage Facebook users in these markets to download and use the standalone Facebook Messenger app, seems explicitly designed to increase the penetration of Facebook Messenger in these European countries. But it is also possible that, with this move,… Read more

Pamela Clark-Dickson

MWC 2014: OTTs to take centre stage at conference on Day 1

Facebook’s acquisition of WhatsApp last week was exquisitely timed, taking place just a few days before the start of Mobile World Congress. The GSM Association has landed an unexpected windfall for its conference program, having already scheduled WhatsApp CEO Jan Koum and Facebook CEO Mark Zuckerberg to speak on the first day, Monday 24 February,… Read more

Pamela Clark-Dickson

WhatsApp’s partnership with 3 marks an acceleration in its engagement with mobile operators

WhatsApp’s partnership with 3 Hong Kong for the provision of a WhatsApp-branded mobile data plan and roaming package is potentially another rung up the ladder that Facebook and Twitter have already climbed, but the company will face a number of challenges as it seeks to consolidate its market-leading position in OTT messaging, not least of… Read more

Pamela Clark-Dickson